THE IMPACT OF OUR ADVERTISING NETWORK
87.5% of purchases are made in-store
Captez l’attention de vos clients au meilleur moment !
Notre régie retail media vous propose des solutions publicitaires innovantes dans les lieux de vie, là ou se trouvent vos clients. Nous cultivons l’interaction grâce à un réseau d’affichage digital in-store ultra-affinitaire de plus de 3 200 écrans et des événements marketing ciblés et interactifs.
OUR MAJOR UNIVERSES
IN-STORE UNIVERSE: ACTIVATE THE ENGAGEMENT OF YOUR CAMPAIGNS
Enhance the customer experience at the point of purchase with our point-of-sale events and retail media activations. Reach your audience in the physical world: offer tastings, let them discover and touch your products, create sensations for a memorable, motivating experience.
SHOPPING MALLS AND LIVING SPACES: CREATING UNFORGETTABLE EVENTS
Investissez les galeries marchandes et les lieux de vie pour en faire un lieu de rencontre avec vos clients. Notre régie publicitaire créé de l’interaction et du lien avec vos audiences via nos activations DOOH et nos évènements marquants en centre commercial : écrans publicitaires, roadshow, vitrophanie, pas japonais, hôtesses… nous couvrons tout le parcours shopper.
IMPROVE
THE VISIBILITY OF YOUR MEDIA ADVERTISING CAMPAIGNS
Nous propulsons la visibilité de vos campagnes médias vers de nouveaux sommets ! 82% des consommateurs sont susceptibles d’acheter après avoir vécu une expérience avec une marque en point de vente. (EventMarketer 2022)
Imediacenter supports you during your high points to increase your brand awareness, build customer loyalty and boost conversion. We place our advertising screens as close as possible to the act of purchase: perfectly integrated, they are strategically positioned along the shopper's path. The media of the last meter is at the service of your image!
IMALL: THE DOOH SCREEN IN A SHOPPING MALL
Our digital displays can be integrated into strategic points of passage in shopping malls to drive drive-to-store and increase brand awareness. 97% of customers immediately identify the screens as soon as they start shopping.
IFRONT: THE DOOH SCREEN AT THE STORE ENTRANCE
Positioned less than 10 meters from store entrances, clusters of 2 to 3 advertising screens broadcast a concise loop, for hard-hitting messages. 69% of customers say these messages encourage them to explore the shelves.
ISHOP: THE DOOH SCREEN IN CENTER AISLE
Our center-aisle DOOH solution is the most powerful for your communication campaigns. These retail screens at the heart of hypermarkets and supermarkets reinforce the impact of your activations thanks to their high density, which creates a repetitive effect. 71% of consumers discover an innovation in-store.
IWAIT: THE DOOH SCREEN WAITING FOR CHECKOUT
Take advantage of a waiting moment to capture your customers' attention by stimulating impulse buying or delivering useful information!
IDRIVE: THE DOOH SCREEN IN DRIVE CAR DOCK
Accompany your customers throughout their entire shopping experience! With outdoor digital advertising in drive-in parking lots, your presence is no longer limited to the shelves: arouse the interest of drive-in customers and take advantage of waiting times.
EVENTS: CREATE MEMORABLE EXPERIENCES
Allez à la rencontre de votre audience et créez une expérience immersive ! Sur plus de 10 000 m2 d’emplacements en France (centres commerciaux, parkings, hypermarchés), nous orchestrons la création du concept, sa production, sa mise en place et son suivi : nous aidons ainsi les agences et les annonceurs à déployer des stratégies événementielles percutantes (roadshows, stands, OPS, street marketing, etc.).
ROADSHOWS STANDS OPS STREET MARKETING GAMING
ROADSHOWS STANDS OPS STREET MARKETING GAMING
THE DATA EXPERTISE OF OUR ADVERTISING NETWORK:
INTELLIGENCE FOR TARGETING AND PERFORMANCE MEASUREMENT
Using retailer data, our network analyzes your customers' behavior, sets up precise targeting and optimizes your campaigns. Imediacenter stands out as a major player in customer knowledge in France. We qualify and measure the performance of your campaigns using retailer data: transactional data and loyalty card data.
The result? Enhanced performance, optimized ROI and ROAS, for campaigns that make an impact and generate concrete results. Imediacenter stands out as a major player in customer knowledge in France.
OUR ADVERTISING NETWORK IN FIGURES: THE PROOF IS IN THE PUDDING RESULTS
28%
in additional sales
For your brand, thanks to the power of our media ecosystem.
30%
in additional sales volume
by anchoring your messages in the physical world with our DOOH devices and marketing events.
73%
advertising recall
with unforgettable campaigns.
61%
of intention to visit a store
you gain brand awareness and customer loyalty, for an undeniable business impact.
OUR CUSTOMERS ' TRUST : A SUCCESSFUL PARTNERSHIP
Our partners are satisfied! Our case studies attest to the performance of our DOOH and event advertising solutions.
OUR PACT
FOR IMPACT
IMpact: OUR PACT WITH THE PLANET, PEOPLE AND SOCIETY.
Behind IMpact, there's an objective: to have a positive impact on the world around us and contribute to a better future, by reconciling business impact with a positive impact for all.
WHO WE ARE
Since 2016, we've been building impact communication to serve people, thanks to our powerful advertising network, unique in France. We see our business as a positive impact service and believe in positive commerce.
BE PART OF IT :
JOIN OUR TEAM
YOU HAVE
A PROJECT?
Combine the power of digital with the immersion of the physical world for an unforgettable marketing and retail media strategy. Create added value and revolutionize your customers' shopping experience with our innovative DOOH solutions. Whether you're an agency, a brand, a retailer or a lifestyle destination, we've got a solution for you.
