Following a competition involving 3 agencies, Imediacenter chose Syd, a brand strategy and design consultancy, to support its new growth dynamic.

The industry is facing a real debate on the place and role of advertising in society.

The in-store retail media specialist will accompany Qomod throughout its expansion in France, installing screens and creating specific advertising content in its future outlets with its dedicated studio.

The Prix de la Startup Engagée was awarded by advertising agency Imédiacenter to Mob-Ion, during the Grand Prix de la Marque Engagée 2023. Christian Bruère, President of Mob-Ion, answered our questions.

There is growing concern about the environmental impact of all our lifestyles. There is a growing awareness of our responsibility to act at our own level.

Faced with rising prices, 53% of consumers are buying more products on special offer and 48% are paying more attention to prices per kilo, according to the 2nd edition of the Shopper Trends 2023 study carried out by Imediacenter, Publicis Media France and Epsilon France.